IS THERE A UNIQUE STORY BEHIND YOUR BUSINESS? WHY DID IT START AND HOW DID IT START?
WHAT IS THE MEANING OR STORY BEHIND YOUR BUSINESS NAME?
DO YOU HAVE A TAGLINE/SLOGAN? (IF SO PLEASE PROVIDE IT BELOW, IF NOT , DON’T WORRY!)
WHAT IS YOUR BUSINESS’ BIGGEST STRENGTHS? (LIST BELOW)
WHAT IS YOUR BUSINESS’ BIGGEST STRUGGLES? (LIST BELOW)
WHAT PRODUCTS/SERVICES DO YOU OFFER?
IF YOU PICKED ‘OTHER’, PLEASE WRITE HERE:
WHERE DO YOU SEE YOUR BUSINESS GOING IN THE NEXT 5 YEARS OR 10 YEARS? (DREAM BIG!)
IS THERE ANYTHING HOLDING YOU BACK? (FOR EXAMPLE KNOWLEDGE, FINANCE ETC)
DO YOU WANT TO ADD MORE TO YOUR BUSINESS? (PRODUCTS OR SERVICES)
WHAT CHANGES DO YOU THINK ARE NECESSARY?
WHO IS YOUR DREAM CUSTOMER? (AGE, GENDER, VALUES, BELIEFS, INCOME - GET SPECIFIC!)
How do potential customers usually discover your business? (e.g., social media, Google search, referrals, events, etc.)
What actions do they take to engage with your business before making a purchase? (e.g., subscribing to your email list, following on social media, etc.)
CURRENT AUDIENCE VS IDEAL AUDIENCE (HOW THEY DIFFER)
WHY WOULD YOUR CUSTOMERS SPECIFICALLY PICK YOUR SERVICE OR PRODUCT OVER YOUR COMPETITOR?
HOW IS YOUR BUSINESS RUN? BREAK YOUR PROCESS INTO FEW SIMPLE STEPS (HOW DO THEY FIND YOU, HOW THEY BUY FROM YOU AND HOW THEY RECEIVE)
YOUR DREAM CUSTOMER’S TOP 5 PROBLEMS?
How do you keep customers coming back or staying connected with your business after their first purchase?
Are there any areas in your customer journey where you feel customers drop off or lose interest? If so, where do you think this happens most often?
Do you have a written purpose, mission, vision, and values for your brand?
If your brand were a person, what three words would describe them?
Do you have a guide for your logo, colors, and fonts?
Do you have a clear way of talking about your business that feels consistent everywhere?
WHO DO YOU FEEL ARE YOUR MAIN COMPETITORS?
WHAT DO YOU FEEL SETS YOU APART FROM YOUR COMPETITORS?
LET’S BREAK DOWN YOUr DIFFERENT GOALS OF THE WEBSITE:
WHAT IS OR ISN’T WORKING FOR YOU ON YOUR CURRENT WEBSITE?
HOW ARE PEOPLE GETTING TO YOUR WEBSITE; WHERE IS THE TRAFFIC PRIMARILY COMING FROM?
HOW DO YOU WANT PEOPLE TO FEEL WHEN THEY EXPERIENCE YOUR WEBSITE?
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