The Brand Game Plan
branding & website audit , and so much more
No more guessing what to do for your business. No more generic brand & web audits.
Let’s be real—most brand or web audits feel like checklists with no real direction. And those cookie-cutter proposals that just list deliverables and a price? They don’t tell you much. They leave you wondering:
- What exactly is this going to do for my brand?
- Why this approach, and not something else?
- Is this even the right fit for what I need right now?
It’s a lot of “maybe” with very little clarity—and that’s not how you want to invest your time, money, or energy.
Without a personalized approach, you’re taking a leap of faith—risking time, money, and energy on something that might not even stick. You deserve a process that digs deep into your brand and sets a clear path forward.
Whether you’re starting fresh or need a course correction, the Brand Game Plan gives you exactly what you need: clarity, confidence, and a plan you can feel great about.
The Brand Game Plan
A results-driven experience designed to get your brand unstuck—and moving forward.
Through a hands-on, collaborative session, we’ll look at where your brand stands, where you want to go, and what’s getting in the way. I’ll guide you through a full brand or website audit, ask the right questions, and build a strategy that actually supports your business goals.It’s a collaborative process between you and I that delivers real value upfront.
This is your space to ask, explore, and get grounded in what makes sense for your business.
By the end, you’ll feel clear, confident, and in control of your next move.
This is about giving you answers, direction, and a game plan you can actually use.
A strong brand needs a solid foundation, not just pretty visuals. Having a strategy in place is the first step in getting your brand where it needs to be.
Whether or not you decide to move forward with us, you’ll walk away with a clear, actionable plan to guide your brand’s growth.
In 2 weeks, you'll walk away with:
- 1:1 Strategy Session (1 hour)
A discovery call where we go deep into your goals, audience, challenges, and vision. - A full brand or web audit
A clear breakdown of what’s working and what’s not across your brand, website, packaging, and marketing. - Video Presentations
Recorded presentation of your audit report, brand strategy, competitor analysis, and brand gaps – so you can revisit it anytime. - Brand Action Plan
A step-by-step checklist of improvements with real, actionable recommendations—across branding, messaging, packaging, website, and more. - Creative Direction & Moodboards
A visual preview of the direction your brand could take, including tone, colors, imagery, and references that align with your strategy. - Shopify Theme Recommendation (if relevant)
A curated theme suggestion that fits your vision and improves your online customer experience. - And optional: Custom Project Proposal with clear deliverables and pricing options tailored to achieve this vision.
most brand & web audits are either super vague, full of jargon, or just polite feedback wrapped in design buzzwords.
You walk away with more confusion than clarity and zero real answers, thinking “was this meant for me .. or someone else?!”.
The Brand Game Plan is different in the sense that it’s a deep, thoughtful, personalized, and made to give you direction—not just point out problems. Here’s how it stacks up:
Most Audits Out There
The Brand Game Plan
🚩 Fast turnaround, but surface-level
A 24-hour turnaround might sound great… until you realize they barely looked at anything. It’s shallow, generic, and frankly not helpful.
Thoughtful, in-depth approach
I don’t rush this. You’re getting my full attention—your audit is backed by research, strategy, and actual care. Every recommendation is rooted in your goals.
🚩 Generic feedback
“Add more personality to your brand” or “Use stronger CTAs.” Ok, but… how? what does that even mean for your brand?
Specific recommendations
You’ll get clear, easy-to-understand suggestions, with real-life examples so you can see exactly how to take action.
🚩 A PDF You’ll Never Open Again
Static. Cold. Unexplained. It’s just a doc that leaves you with more questions than when you started.
Video walkthrough + PDF
I walk you through the audit and strategy in a recorded video—like a mini private presentation you can come back to anytime.
🚩 No creative direction
They tell you what’s wrong but give you zero visual direction for fixing it.
Custom creative direction
You’ll see how your brand could show up visually through colors, references, and curated design direction.
🚩 No Context, No Collaboration
It’s a one-sided opinion, not a conversation. You feel like a number, not a person.
Fully Collaborative & Supportive
We hop on a call first, we strategize together, and I treat your brand like it’s my own. This isn’t passive—it’s a co-creation.
🚩 No follow-up, no guidance
Okay, great, so the homepage is confusing. Now what? You’re left to figure it out on your own.
Actionable plan + checklist
I give you a clear next-step roadmap—across branding, marketing, packaging, web, and more. Yes, even down to which Shopify theme might work best.
🚩 Feels Like a Pre-Sale Pitch
You can tell it’s just a thin funnel for a bigger offer, and you leave feeling like you’ve been sold to.
Strategy First, Sales Second
The session is focused on helping you move forward—whether or not we work together long-term. The proposal is an optional next step, not the point.
🚩Low conversion, low impact
After the audit, you’re still not sure what to do—or if anything actually changed.
High-impact, high clarity
You leave with a full picture of where their brand stands and exactly what to do next. You’ll feel grounded, clear, and ready to take action.
Most Audits Out There
🚩 Fast turnaround, but surface-level
A 24-hour turnaround might sound great… until you realize they barely looked at anything. It’s shallow, generic, and frankly not helpful.
🚩 Generic feedback
“Add more personality to your brand” or “Use stronger CTAs.” Ok, but… how? what does that even mean for your brand?
🚩 A PDF You’ll Never Open Again
Static. Cold. Unexplained. It’s just a doc that leaves you with more questions than when you started.
🚩 No creative direction
They tell you what’s wrong but give you zero visual direction for fixing it.
🚩 No Context, No Collaboration
It’s a one-sided opinion, not a conversation. You feel like a number, not a person.
🚩 No follow-up, no guidance
Okay, great, so the homepage is confusing. Now what? You’re left to figure it out on your own.
🚩 Feels Like a Pre-Sale Pitch
You can tell it’s just a thin funnel for a bigger offer, and you leave feeling like you’ve been sold to.
🚩Low conversion, low impact
After the audit, you’re still not sure what to do—or if anything actually changed.
The Brand Game Plan
Thoughtful, in-depth approach
I don’t rush this. You’re getting my full attention—your audit is backed by research, strategy, and actual care. Every recommendation is rooted in your goals.
Specific recommendations
You’ll get clear, easy-to-understand suggestions, with real-life examples so you can see exactly how to take action.
Video walkthrough + PDF
I walk you through the audit and strategy in a recorded video—like a mini private presentation you can come back to anytime.
Custom creative direction
You’ll see how your brand could show up visually through colors, references, and curated design direction.
Fully Collaborative & Supportive
We hop on a call first, we strategize together, and I treat your brand like it’s my own. This isn’t passive—it’s a co-creation.
Actionable plan + checklist
I give you a clear next-step roadmap—across branding, marketing, packaging, web, and more. Yes, even down to which Shopify theme might work best.
Strategy First, Sales Second
The session is focused on helping you move forward—whether or not we work together long-term. The proposal is an optional next step, not the point.
High-impact, high clarity
You leave with a full picture of where their brand stands and exactly what to do next. You’ll feel grounded, clear, and ready to take action.
How It All Goes Down
Step 1: Book Your Workshop
You’ll lock in your Brand Game Plan with a $499 payment and choose a time that works for our audit & strategy workshop. If nothing fits your schedule, no worries,we’ll find something that does.
book nowStep 2: Complete Our Brand Discovery Workbook
Before our workshop, we’ll send you a fun, engaging Brand Discovery Workbook. This is where you’ll answer deep, thoughtful questions to help us understand the heart of your brand—your vision, your values, and your goals. Don’t stress if you don't have the answers to all the questions - I'll help you discover them during the workshop!
Step 3: Workshop Day 🥳
We’ll hop on a 2-hours Google Meet call where we go deep. Like deep deep. We’ll talk about:
What’s working
What’s not
What you’re dreaming of
And how to make it all happen
But we won’t stop at just talking! We’ll dig deeper into the workbook answers together, refine the strategy, and get into the nitty-gritty of what’s holding you back (and how to move forward).
Step 4: Presentations – Audit, Strategy & Creative Direction
Within two weeks, I’ll deliver your custom Brand Game Plan via a video walkthrough and a well designed PDF. It includes:
A breakdown of what’s working well—and what’s not
A full brand or web audit with insights from your competitors
A strategic roadmap tailored to your goals
Creative direction and moodboards to help you visualize the next chapter
You’ll have everything you need to take the guesswork out of your branding or website direction.
Step 5: Your Action Plan (+ Optional Proposal) 🚀
You’ll also get a practical, easy-to-follow action plan with step-by-step recommendations across branding, marketing, packaging, and more.
If you opted in to receive a custom proposal and you're ready to move into a full project, you’ll receive a proposal with custom package options—built around the strategy we just crafted. P.S: The $499 you paid for this session will be credited toward your total project cost.
heyya! I’m Zuhura
Honestly?
I’ve Been Right Where You Are
Yes, I’m a brand strategist with 5+ years of experience helping small businesses stand out — but I’ve soooo been there. When I ran my own business:
I didn’t know who I was talking to.
I didn’t know what to say.
And I definitely didn’t know how to market myself.
I’ve hired different strategists and coaches to audit my business and provide me with actionable plans – only to NEVER follow them because they left me clueless.
It was like throwing spaghetti on the wall and hoping something sticks.
(And now as a toddler mom? Let’s just say the “messy and chaotic” metaphor hits even harder 😂)
But here’s the thing: success isn’t about hoping; it’s about knowing. That’s why I’m so passionate about what I do now. I help founders like you uncover what makes your brand magnetic, define your positioning, and map out a clear direction you can actually follow—whether we work together long-term or not.
You & I, we’ll dig into everything – your audience, your story, your goals – so your strategy AND creative direction actually fits your vision.
If you're are done guessing and want real answers that actually leads somewhere—this is for you.
You won’t get a vague to-do list. And the Brand Game Plan certainly gives you more than a bunch of feedback.
You’ll walk away with a thoughtful, personalized audit that looks at your brand as a whole—from strategy and story to visuals and user experience. I don’t just say “this needs work.” I show you how to fix it, where to focus first, and how everything connects to your bigger goals.
Kind Words from our Clients
“The session was very informative, I left feeling a little more confident with myself, and this new business venture.
Your brand strategy brief was excellent! I am pleased with the final product and the concepts. Each step is truly helping me gain the confidence I had been lacking, so thank you.“
Myisha Jackson
Founder of Nurses Ink
“Absolutely brilliant! As we Kiwis say, ‘You nailed it!‘”
Brendon Eriksen-Downs
Co-Founder of Te Hapori Ora
” I loved the brand strategy brief because it helped me see my brand through your eyes and what I needed more clarity on. This was a great foundation and it was a close alignment. The fact that you stepped into this like my target audience and created from that perspective was Amazing! “
Jacinta Amutsa
Founder of Stripped Veils Co.
FAQs
What will you cover in the workshop?
This session is where we get deep into what your brand actually needs. We’ll unpack:
Your values and big-picture vision
The mission behind your business and the heart behind what you do
The personality you want your brand to embody (and what you don’t want it to feel like)
The audience you’re trying to connect with—what they care about and where they hang out
How your brand fits into your industry (and how it can stand out instead of blend in)
What’s working well, what’s not, and where the biggest growth opportunities are
It’s part brainstorm, part strategy deep-dive. After the session, I’ll take everything we uncover and compile it into your Brand Game Plan: a video presentation and PDF that outlines your strategy, creative direction, and next steps.
Do I have to do the Brand Game Plan to get an audit?
The Brand Game Plan is the audit—plus so much more.
It’s not just a surface-level review of your brand or website. It’s a deep, strategic look at what’s working, what’s not, and what needs to shift for your business to grow. We explore your goals, audience, visuals, messaging, and more—all through a collaborative session and a follow-up strategy presentation.
If you’re looking for clarity, direction, and real answers (not just feedback), this is where it all starts. And if you decide to move into a full project later? You’ll already be a hundred steps ahead.
Is this only for new businesses?
Not at all. This is perfect for both new brands and established ones who need a reset. Whether you’re starting fresh or reworking what’s not clicking, the Brand Game Plan helps you refocus, clarify your direction, and move with intention.
Is any design work included in the Brand Game Plan?
Not yet! The Brand Game Plan is a strategy and audit session – not a design service. However, you will get creative direction and visual inspiration (think moodboards and design concepts) to guide what your branding or website could look like if we move forward.
How long will I have access to the presentation?
You’ll have lifetime access to your Brand Game Plan video and PDF – so you can revisit your strategy anytime, even months down the line.
What if I don’t feel ready to move forward after the workshop?
That’s totally okay. This workshop is valuable whether or not you decide to work with me beyond it.
You’ll walk away with a clear strategy, creative direction, and actionable insights—so you’re equipped to move forward when the timing does feel right.
