The Brand Game Plan

Your Strategic Roadmap to a Standout Brand

No more guessing what to do for your business. No moreone-size -fits-all price packages & proposals.

Let’s be honest—those one-size-fits-all proposals with a list of deliverables and a price tag just don’t cut it. They leave you with more questions than answers:

  • Why is this the right direction for my brand?
  • How will this process even work?
  • Will this actually deliver what I need?
  • Is this the right design studio for us?

Without a personalized approach, you’re taking a leap of faith—risking time, money, and energy on something that might not even stick. You deserve a process that digs deep into your brand and sets a clear path forward.

Whether you’re starting fresh or need a course correction, the Brand Game Plan gives you exactly what you need: clarity, confidence, and a plan you can feel great about.

Introducing

The Brand Game Plan

Your brand’s personalized playbook.

Together, I’ll take a deep dive into your vision, audience, and industry to craft a strategic roadmap tailored just for you. It’s a collaborative process between you and I that delivers real value upfront:

  • A clear brand strategy
  • Creative direction that inspires action
  • A detailed project proposal with custom pricing

Think of it as a test drive for working with me. By the end, you’ll know exactly what to expect and can move forward with confidence, whether it’s with us or on your own.

I’ll Show You What I'll Do and How I’ll Do It, So You’re Never Left Wondering

A strong brand needs a solid foundation, not just pretty visuals. Having a strategy in place is the first step in getting your brand where it needs to be.

Whether or not you decide to move forward with us, you’ll walk away with a clear, actionable plan to guide your brand’s growth.

You'll Walk Away With:

  • Brand Roadmap video presentation + PDF that compiles everything we discussed during the strategy session and everything we’ve uncovered in our research
  • Brand Creative direction which consists of mood boards along with visual inspiration for how we can translate these insights into a clear design direction for your brand.
  • Brand Action Plan that will list down practical recommendations across areas like marketing, copywriting, packaging, and more.
  • And of course, Custom Project Proposal with clear deliverables and pricing options tailored to achieve this vision.

How It All Works

Step 1: Book Your Workshop

You'll reserve your spot with a $500 payment. Once you've booked, you’ll choose a day and time for our workshop session. If none of the times work for you, don’t worry! We’ll coordinate to find a time that fits both our schedules.

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Step 2: Complete Our Brand Discovery Workbook

Before our session, we’ll send you a fun, engaging Brand Discovery Workbook. This is where you’ll answer deep, thoughtful questions to help us understand the heart of your brand—your vision, your values, and your goals. Don’t stress, it’s the kind of “homework” that gets you excited about your brand’s future!

Step 3: Workshop Day 🥳

This is where the magic happens! You’ll join us for a 1-2 hours Google Meet call with our design team. During this session, we’ll dive deep into your brand’s biggest goals, the “why” behind your business, how to reach your target customers, and how to position your brand strategically in a crowded marketplace.

Step 4: Review Our Strategy Brief + Proposal

Within 1 week of your workshop, we’ll send over a comprehensive Brand Strategy Brief. This document outlines the strategy and creative direction we’ll use to build your brand. You’ll also receive a detailed list of deliverables and a final project proposal with pricing. This gives you everything you need to make an informed decision.

Step 5: Book Your Full Project 🚀

If the strategy and proposal feel like the perfect fit, and you're ready to move forward, we’ll send over your contract to officially kick off the full branding project. P.S. The $500 , you’ve already paid for the workshop will be credited toward your total project cost if you decide to continue working with us!

Honestly?
I’ve Been Right Where You Are

Yes, I’m a brand strategist with 5+ years of experience helping small businesses stand out — but I’m someone who’s been in your shoes. When I ran my own business, I didn’t have a clue who I was targeting, what to say, or how to market myself. It was like throwing throwing spaghetti on the wall and hoping something sticks.

(As a toddler mom now, I see how messy my business looked lol)

But here’s the thing: success isn’t about hoping; it’s about knowing. That’s why I’m so passionate about what I do now. I help business owners like you uncover what makes your brand truly unique, figure out your positioning, and build a clear plan to help you lead in your industry.

Together, we’ll dig into everything—your audience, your story, your goals—so your strategy actually fits your vision. 

If you're tired of shopping around, comparing packages, and feeling more confused about what exactly you need,
then the Brand Game Plan will definitely help.

Instead of leaving you with a generic price tag and a vague promise, we create a strategy-first approach tailored to your goals. The pricing we propose aligns perfectly with the roadmap we build together, so you know exactly what you’re investing in.

…most importantly – why.

Kind Words from our Clients

“The session was very informative, I left feeling a little more confident with myself, and this new business venture.

Your brand strategy brief was excellent! I am pleased with the final product and the concepts. Each step is truly helping me gain the confidence I had been lacking, so thank you.

Myisha Jackson

Founder of Nurses Ink

“Absolutely brilliant! As we Kiwis say, ‘You nailed it!‘”

Brendon Eriksen-Downs

Co-Founder of Te Hapori Ora

” I loved the brand brief because it helped me see my brand through your eyes and what I needed more clarity on. This was a great foundation and it was a close alignment. The fact that you stepped into this like my target audience and created from that perspective was Amazing!

Jacinta Amutsa

Founder of Stripped Veils Co.

FAQs

Ultimately, the goal of our workshop is to take a closer look at your unique goals and vision for the business. Here’s a breakdown of some key areas we’ll cover:

  • Your Values + Vision

    We’ll discuss your big-picture vision for the business, the values that drive what you do, and the personality you want your brand to embody (and any characteristics you don’t want). We’ll also dive into the problem you’re solving for your customers and the greater impact that has on their lives.

  • Knowing Your Target Audience

    We’ll identify who your target customer is, what they care about, and what draws them to support their favorite brands. We’ll also explore where they spend their time so we can figure out where your brand should show up.

  • Finding Your Place in the Industry

    We’ll look at your competitors—what they do well, where they fall short—and explore trends in your industry. Most importantly, we’ll strategize how your brand can intentionally break away from those trends to stand out.

During the workshop, we’ll brainstorm and work through all these questions, carefully putting together a game plan for how your brand should look and feel to be successful. Afterward, we’ll compile everything we’ve uncovered into a Roadmap Presentation, along with visual inspiration for how we can translate these insights into a clear design direction for your brand.

Yes, and here’s why—every business is unique, and your path to launching and growing your brand depends on your vision, your customers, and how you need to connect with them. While you might have a checklist of things you want (like a logo, color palette, product labels, etc.), we don’t believe in making assumptions or adding unnecessary deliverables that don’t align with your goals.

The Brand Strategy Workshop allows us to fully understand the depths of your brand and strategize what deliverables will best serve your vision. You’ll get more than a generic proposal—you’ll receive a Brand Strategy Brief that outlines how we’ll bring your vision to life and how we’ll use design to generate real results for your business.

If pricing is a priority for you, we’ve listed pricing ranges on this page to give you a good idea of what to expect. However, a final quote will only be shared with you after completing the workshop with us.

No pressure! The Brand Strategy Workshop is designed to give you clarity and direction, whether or not you decide to move forward with a full project right away. You’ll walk away with a clear strategy, creative direction, and valuable insights into how to build your brand, even if the timing isn’t right for a full project just yet.

Ready to Map Out Your Brand Game Plan?

Book Your Workshop.

branding & web design studio for lifestyle & ecommerce businesses