Bodies Adapt is a brand I recently rebranded. They decided to evolve Bodies Adapt into a brand embodying self-love. The owner strives to create a sense of awareness and appreciation of human bodies through the experience of art. They wanted a full rebrand to have a more mature look compared to the previous branding. We worked on the brand strategy, redesigned their logo suite, designed a couple of Instagram templates and brand pattern to be used in their packaging design.
The logo consists of customised display and sans serif font, with warped and curved letters to depict body movement. We wanted the brand to be viewed as fun and groovy and as well as have a sophisticated feel. The logomark is an illustration of a heart organ with same curves and waves like in the logotype.