The Tea Collective is an award-winning Australian boutique tea store. They provide artisan tea experiences and high end hand-blended teas.
Brand Pattern, Packaging design, Marketing Collateral.
Luxury tea blends
I designed a pattern with thin curves to mimic the text orientation on their logo and their brand’s submark. I wanted to create a simple pattern that can be used throughout their packaging. I designed a side pattern that depicts different icons and illustrations that speaks to their brand message.
I wanted to incorporate more borders and minimal illustrations and icons similar to the ones in the Gift box. Each collection label have different illustration illustrating the content of the gift box.