Frosted

Frosted is the newest and best-est coffee and donuts shop to make all your mornings better! Whenever you need a good pick-me-up, Frosted will be there and ready to smother you in love and sugar!

Frosted’s mission is to make people feel better and bring a smile to people’s faces – no matter how tired and hangry they are.

Deliverables

Brand Identity, Logo variations, Graphic elements, Website Design, Packaging.

Industry

Food, Health & wellness

Solution

I created a simple illustration of a wrapped doughnut and hot coffee cup to illustrate what Frosted is mostly famous for, that would then be used in the logo and in the brand pattern.

For the logo type, I used a rough, bold, retro font to mimic coffee stain