I wanted the brand identity to feel playful, feminine and friendly. I took a creative approach to the logotype by designing a handwritten font luring romantic, dessert-loving customers. The colour palette veers towards pinks and reds to invoke galentine vibes. The logomark is a heart-shaped strawberry, positioning this brand strongly in the chocolate-dipped treats segment as a romantic and friendly dessert brand. The custom packaging is definitely the front face of the brand – I wanted to design a packaging that felt very personal to the customer and enjoy the treats packed in.