Berry Babes Co.

Berry Babes Co., founded by Tyra and Lilly, is a handcrafted chocolate-dipped treats & cake biz. They are expanding to their first store front location & need a brand identity that’s going to help keep them cohesive & consistent!

scope of work

Brand Identity

Illustrations & GIFs

Packaging design

Industry

Food 

Solution

I wanted the brand identity to feel playful, feminine and friendly. I took a creative approach to the logotype by designing a handwritten font luring romantic, dessert-loving customers. The colour palette veers towards pinks and reds to invoke galentine vibes. The logomark is a heart-shaped strawberry, positioning this brand strongly in the chocolate-dipped treats segment as a romantic and friendly dessert brand. The custom packaging is definitely the front face of the brand – I wanted to design a packaging that felt very personal to the customer and enjoy the treats packed in.

logo variations

Colour palette

graphic elements

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