Category Archives: Fashion & Beauty

I wanted to create a story for this brand. Wrappers makes hijabs from a versatile and sustainable raw material – Hemp, which uses way less water than cotton. They also support fair trade which means your money reaches the farmers and workers. They follow a direct trade policy where they invest in textile communities in developing countries to produce high quality sustainable hijabs. 

I customised the letter ‘w’ to mimic the scarf flipped over the shoulder. A sans serif font was used to make the brand appear more approachable & friendly.

Afya is a Swahili word that means “healthy”, “flourishing” and “wellness”.

I wanted to focus on keeping the branding minimal and luxurious to highlight the fact that the products would only include ingredients that are few and are good for your hair. I thought I’d combine icons that resembles a herb, drop of oil and Shea butter combined together to create an icon mark.