Wrappers is a sustainable and recycled hijab brand. The goal of this brand design project was to create a branding that communicates the main values what the brand represents and to create a visually coherent feel for the brand.
Deeper meaning behind the design
I wanted to create a story for this brand. Wrappers makes hijabs from a versatile and sustainable raw material – Hemp, which uses way less water than cotton. They also support fair trade which means your money reaches the farmers and workers. They follow a direct trade policy where they invest in textile communities in developing countries to produce high quality sustainable hijabs.
I customised the letter ‘w’ to mimic the scarf flipped over the shoulder. A sans serif font was used to make the brand appear more approachable & friendly.