Brand Identity, Logo variations, Graphic elements.
Floral & GIfts
We wanted to create a romantic brand identity inspired by the timeless elegance of French style, focusing on a dark, cozy, and intimate vibe. Think classic Parisian boutiques with a touch of refined luxury and charm. Our goal was to make Blooma feel special and unforgettable, perfect for anyone looking for high-quality floral arrangements and a unique experience.
Royal sundance emerald green, which we gave the name ‘LUXE’, seemed to be the perfect memorable color, paired with romantic red, chic light pink, and beige to create an elegant and inviting atmosphere. Luxe became the primary colour and you’ll find it all over their branding.
We’re an independent Branding & design studio based in Toronto, Canada, serving worldwide: Logos, identity systems, web design and illustrations for e-commerce, lifestyle brands.
