Nurses Ink is a legal nurse consultanting brand founded by Myisha Jackson, a registered nurse. They offer medical insights to legal professionals, hospitals, insurance companies etc, who need help in understanding medical records during a legal case.
Brand Strategy
Brand Identity
Consulting
When we conducted the strategy session, we discovered their purpose, vision, audience persona, what makes them different from other similar legal nurses.
We focused on Nurses Ink’s brand attributes:
– confident
-trustworthy
-professional
They use a voice that is approachable, professional, factual, and transparent, to build trust with their clients.
The logo for Nurses Ink is a striking representation of the firm’s expertise in both nursing and legal matters. The logomark features a sleek and elegant fountain pen, symbolizing the act of signing off on the stamp of approval for medical expertise. Inside the pen is a stethoscope cleverly designed in the shape of the scales of justice, representing the firm’s focus on the intersection of healthcare and legal matters. The overall design exudes a sense of professionalism, trustworthiness, and expertise.
We’re an independent luxury Branding & design studio based in Toronto, Canada, serving worldwide: Logos, identity systems, web design and illustrations for premium service-based, e-commerce, and hospitality brands.
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