Lumina & Co is where the ritual of tea meets modern elegance. Drawing inspiration from the serene tea gardens of Asia and blending it with a contemporary touch, they create an oasis of calm for the urban spirit. Their mission is to infuse every cup with a story, building a bridge between tradition and the fast-paced city life.
Brand Identity
Website Design
Packaging
Food
From checking out what others in the industry were doing, I wanted the brand identity for Lumina & Co. to be a thoughtful blend of elegance and warmth by taking inspiration from sunny days, lemons and tea gardens .
I chose classic typography styling for a timeless appeal and paired it with a logo mark of a teapot, symbolizing the comforting and familiar ritual of tea. The essence of Lumina is captured in the tea lounge concepts that we created using Midjourney – a perfect haven for those seeking a peaceful retreat after a very busy work day.
@zuhkeydesigns POV: you’re opening a really cool urban style tea lounge where people can enjoy your delicious tea blends and I get to design the brand identity 😌☕️ #brandidentitydesign #logodesigner #illustration #brandidentity #brandrefresh #rebranding #luxurybranding #foodbranding #cafebranding #packagingdesign ♬ Dragonfly - Dana and Alden
When it came to packaging, I wanted it to feel light and airy. So, I used hand-drawn patterns inspired by tea fields, paper textures for all their packaging. Every detail was carefully chosen to evoke a sense of calm and connection.
Photo by Quang Nguyen Vinh.
I added white spaces on the labels to give that luxurious feel and included descriptions of the tea flavors alongside the ingredients, so anyone picking up a tea blend knows exactly what they’re about to enjoy.
I also created matching icons for the brewing instructions, keeping the same illustration style as the logo to maintain consistency.
Designing store concepts is one of my favorite parts. It really helps clients visualize their space and keep it aligned with their brand vibe. For Lumina, the lounge concept features urban greenery, creating a sophisticated yet cozy atmosphere.
These are AI-generated photos.
The website was built on Shopify with a simple easy-to-use online store where customers can purchase their tea and also make reservations.
We’re an independent luxury Branding & design studio based in Toronto, Canada, serving worldwide: Logos, identity systems, web design and illustrations for premium service-based, e-commerce, and hospitality brands.
© Zuhkey Designs 2020-2024
