Classy Plates

Classy Plates provide their subscribers with gourmet recipes with high-quality ingredients, ready to cook. Their customers are paying for more than just a meal subscription — they’re also getting a luxurious experience that makes them feel like royalty. They want their customers to feel like they’re dining in an exquisite restaurant, even if they’re eating at home!

Deliverables

Brand Identity, Website Design, Packaging.

Industry

Food / Meal Subscription Boxes

Solution

Since they wanted to attract a new target audience and get a more luxurious branding, I took a strategic approach to redefine their brand message and come up with brand visuals that resonates that.

Colour palette

secondary logo

logo mark

website design

The Tea Collective

The Tea Collective is an award-winning Australian boutique tea store. They provide artisan tea experiences and high end hand-blended teas.

Deliverables

Brand Pattern, Packaging design, Marketing Collateral.

Industry

Luxury tea blends

Gift box Packaging

I designed a pattern with thin curves to mimic the text orientation on their logo and their brand’s submark. I wanted to create a simple pattern that can be used throughout their packaging. I designed a side pattern that depicts different icons and illustrations that speaks to their brand message.

Gift Box Labels

I wanted to incorporate more borders and minimal illustrations and icons similar to the ones in the Gift box. Each collection label have different illustration illustrating the content of the gift box.