Berry Babes Co.

Berry Babes Co.

Berry Babes Co., founded by Tyra and Lilly, is a handcrafted chocolate-dipped treats & cake biz. They are expanding to their first store front location & need a brand identity that’s going to help keep them cohesive & consistent!

The Goal

The mission was to design a brand identity that’s playful, feminine, and friendly, capturing the hearts of romantic, dessert-loving customers. Berry Babes Co. needed to stand out as the go-to for chocolate-dipped treats. The branding and packaging had to be versatile, with a logo that works in different formats and a memorable logomark. And, of course, the packaging had to leave a lasting impression, making every customer feel special and excited about their treats.

scope of work

Brand Identity

Illustrations & GIFs

Packaging design

Industry

Food 

Photos are not mine, they were collected from Pinterest, Google and WeHeartIt

the process

I started with a moodboard to nail down the color palette and messaging. Inspired by vibrant pinks, reds, and warm tones, it set a romantic and playful tone. This guided the entire design process, ensuring a cohesive and engaging visual identity. From there, I developed creative concepts that embodied the brand’s essence and vision.

I wanted the brand identity to feel playful, feminine and friendly. I took a creative approach to the logotype by designing a handwritten font luring romantic, dessert-loving customers. The colour palette veers towards pinks and reds to invoke galentine vibes. The logomark is a heart-shaped strawberry, positioning this brand strongly in the chocolate-dipped treats segment as a romantic and friendly dessert brand. The custom packaging is definitely the front face of the brand – I wanted to design a packaging that felt very personal to the customer and enjoy the treats packed in.

illustration style

To give the brand some extra personality, I created a graphics kit of hand-drawn illustrations. These included Berry Babes Co.’s signature delicacies and other fun elements. The flat, playful, and simple illustrations let the colors shine, enhancing the brand’s cheerful character. This style brought the brand to life and provided versatile elements for various media.

Personal Touch with Handwritten Text

Adding handwritten elements gave the brand a personal touch, making each customer feel special and connected. This approach highlighted the handcrafted nature of the treats and reinforced the brand’s friendly, approachable vibe. Handwritten text conveyed warmth and authenticity, making the brand feel more human and relatable.

packaging design

The packaging was designed to be a little luxury treat for yourself. Each delivery box included a name tag with the brand’s slogan, ‘It’s always dessert time for…’ followed by the customer’s name. This personalized touch made the unboxing experience unique and delightful. Using premium materials and thoughtful design elements, the packaging felt special, reinforcing the brand’s promise of quality and indulgence.

Store Concept

For the storefront, the goal was to create a welcoming, charming atmosphere that perfectly aligns with the brand’s identity. Soft pink hues and elegant displays invite customers into a sweet, romantic escape. The store design focused on creating a memorable in-store experience, making customers feel cherished and indulged from the moment they walk in.

This photo was AI generated.

Classy Plates

Classy Plates

Classy Plates provide their subscribers with gourmet recipes with high-quality ingredients, ready to cook. Their customers are paying for more than just a meal subscription — they’re also getting a luxurious experience that makes them feel like royalty. They want their customers to feel like they’re dining in an exquisite restaurant, even if they’re eating at home!

Deliverables

Brand Identity, Website Design, Packaging.

Industry

Food / Meal Subscription Boxes

Solution

Since they wanted to attract a new target audience and get a more luxurious branding, I took a strategic approach to redefine their brand message and come up with brand visuals that resonates that.

Colour palette

secondary logo

logo mark

website design

Frosted

Frosted

Frosted is the newest and best-est coffee and donuts shop to make all your mornings better! Whenever you need a good pick-me-up, Frosted will be there and ready to smother you in love and sugar!


Frosted’s mission is to make people feel better and bring a smile to people’s faces – no matter how tired and hangry they are.

Deliverables

Brand Identity, Logo variations, Graphic elements, Website Design, Packaging.

Industry

Food, Health & wellness

Solution

I created a simple illustration of a wrapped doughnut and hot coffee cup to illustrate what Frosted is mostly famous for, that would then be used in the logo and in the brand pattern.

For the logo type, I used a rough, bold, retro font to mimic coffee stain

Colour palette

website design

Blooma

Blooma

Blooma is a flower shop run by a married couple who found each other through their shared love for the florist industry.

They wanted to fill in the gaps where other florists fell short, that’s why Blooma offers a selection of services for anyone wanting to spruce up their home, office or other spaces with the jewels of nature – flowers!

Customers can choose between stunning premade arrangements and bouquets, curate their own by mixing and matching, or leave it completely in the experts hands to make something custom.

Deliverables

Brand Identity, Logo variations, Graphic elements.

Industry

Homewares & Goods

Colour palette

The Tea Collective

The Tea Collective

The Tea Collective is an award-winning Australian boutique tea store. They provide artisan tea experiences and high end hand-blended teas.

Deliverables

Brand Pattern, Packaging design, Marketing Collateral.

Industry

Luxury tea blends

Gift box Packaging

I designed a pattern with thin curves to mimic the text orientation on their logo and their brand’s submark. I wanted to create a simple pattern that can be used throughout their packaging. I designed a side pattern that depicts different icons and illustrations that speaks to their brand message.

Gift Box Labels

I wanted to incorporate more borders and minimal illustrations and icons similar to the ones in the Gift box. Each collection label have different illustration illustrating the content of the gift box.

candle packaging

the lookbook

The Palms Villa

The Palms Villa

The Palms Villa is a luxurious fictional private boutique hotel. Situated in the heart of Tanzania, Tanga, with stunning sea view and hidden between the majestic Peponi gardens of the Kwabada Forest park that are stretched behind the Villa, the Villa is a fusion of both traditional and modern Tanzanian and Italian culture. The original structure of the building was a colonial building which was then renovated to a luxurious modern villa, with interior styling that combines contemporary art, antiques and design.

the goal

The aim was to craft a brand identity that mirrors the villa’s luxury and evokes the serene, welcoming vibe of its natural surroundings. I wanted to position The Palms Villa as a perfect retreat that harmonizes modern comfort with rich cultural heritage.

Deliverables

Branding

Iconography

Photography style 

Industry

Hospitality

creative direction

My vision for this project was inspired by memories of standing on a serene beach surrounded by lush greenery. The goal was to create a brand identity that mirrors the villa’s luxury and serene surroundings. I translated these experiences into mood boards and sketches, focusing on organic shapes, tranquil hues, and elegant typography. Since there were no real photos available, I used AI-generated stock photos to bring the brand to life.

the process

The building’s original hand-carved wooden shutters for their arched windows were a standout feature. Inspired by these unique elements, I created a memorable logomark featuring the arched window design to capture the villa’s historical essence. Additionally, I designed a secondary logomark depicting a palm tree and waves, reminding guests of the villa’s proximity to both the sea and lush green forest.

colours, pattern & icons

The colour palette features soft, earthy tones inspired by the natural surroundings of the villa.The patterns and icons were crafted to enhance the villa’s unique aesthetic. The repeating geometric pattern draws inspiration from the arched windows of the building, providing a cohesive visual element that ties the entire brand together. This pattern is both modern and timeless, echoing the blend of traditional and contemporary influences found at The Palms Villa.

The icons, designed with a minimalist approach, depict various amenities and features of the villa, such as free WiFi, the pool, sea view, and safari activities. Each icon is simple yet elegant, ensuring they are easily recognizable and contribute to the overall luxurious feel of the brand.

Abbiocco

Abbiocco

Abbiocco (meaning: The feeling of drowsiness and satisfaction after a big meal) is the trendiest ice-cream shop in Italy! They are about to start selling their delicious ice-cream in supermarkets world-wide and think it’s time for a brand revamp.

Deliverables

Brand identity

Illustrations

Pint Packaging design

Industry

Food & Drink

solution

For the main logo, I customised a sans serif font to make it a little more curvy and added a smile at the bottom of the logo to portray just how yummy their ice creams are. You’ll see for that little smile in the logo submark too which unintentionally became more like the brand’s mascot.



For the packaging, you know those drowsy, unusual dreams you get when you take an afternoon nap after a satisfying meal? That’s what I depicted in the packaging. I had so much fun bringing my art style and branding together for this one!

The colour palette

Wrappers

Wrappers

Wrappers is a sustainable and recycled hijab brand. The goal of this brand design project was to create a branding that communicates the main values what the brand represents and to create a visually coherent feel for the brand.

Deliverables

Branding
Website Design

Industry

Fashion

Deeper meaning behind the design

I wanted to create a story for this brand. Wrappers makes hijabs from a versatile and sustainable raw material – Hemp, which uses way less water than cotton. They also support fair trade which means your money reaches the farmers and workers. They follow a direct trade policy where they invest in textile communities in developing countries to produce high quality sustainable hijabs. 

I customised the letter ‘w’ to mimic the scarf flipped over the shoulder. A sans serif font was used to make the brand appear more approachable & friendly.

The colour palette

Website Mockup (hover to scroll)

She Is A Boss

Women empowerement brand

The brand ‘She Is A Boss’ is all about empowering women and helping women to reach their goals and go after their dreams. They initially started with providing women with motivational content on Instagram and slowly branched out to selling notebooks and planners with illustrations and quotes. It’s for the girl bosses and boss babes.

Services

Illustration

Branding (Custom Package)

 

Industry

Stationery

Deeper meaning

The owners wanted a branding experience that made their customers to feel empowered and motivated to chase their goals. They wanted their customers to view their brand as positive, luxurious and ambitious. I made a logo that is feminine and bold. The little diamond detail is to convey luxury, high quality, feminine vibes.

Zuhura was amazing! She saw my vision and made amazing illustrations! (As well as a business card and thank you card). The illustrations were even better than I imagined. Zuhura takes soo much care and effort into her work and provides a service too. She puts a lot of time and effort into the work. She listened to the changes/adaptations I wanted and had patience. Zuhura is friendly and takes the time to understand your business before jumping into the work. Will definitely go back to her! Couldn’t have picked better. Highly, highly recommend!

Saffron Thomas, SHEISABOSS