Berry Babes Co.

Berry Babes Co.

Berry Babes Co., founded by Tyra and Lilly, is a handcrafted chocolate-dipped treats & cake biz. They are expanding to their first store front location & need a brand identity that’s going to help keep them cohesive & consistent!

scope of work

Brand Identity

Illustrations & GIFs

Packaging design

Industry

Food 

Solution

I wanted the brand identity to feel playful, feminine and friendly. I took a creative approach to the logotype by designing a handwritten font luring romantic, dessert-loving customers. The colour palette veers towards pinks and reds to invoke galentine vibes. The logomark is a heart-shaped strawberry, positioning this brand strongly in the chocolate-dipped treats segment as a romantic and friendly dessert brand. The custom packaging is definitely the front face of the brand – I wanted to design a packaging that felt very personal to the customer and enjoy the treats packed in.

logo variations

Colour palette

graphic elements

Classy Plates

Classy Plates

Classy Plates provide their subscribers with gourmet recipes with high-quality ingredients, ready to cook. Their customers are paying for more than just a meal subscription — they’re also getting a luxurious experience that makes them feel like royalty. They want their customers to feel like they’re dining in an exquisite restaurant, even if they’re eating at home!

Deliverables

Brand Identity, Website Design, Packaging.

Industry

Food / Meal Subscription Boxes

Solution

Since they wanted to attract a new target audience and get a more luxurious branding, I took a strategic approach to redefine their brand message and come up with brand visuals that resonates that.

Colour palette

secondary logo

logo mark

website design

Frosted

Frosted

Frosted is the newest and best-est coffee and donuts shop to make all your mornings better! Whenever you need a good pick-me-up, Frosted will be there and ready to smother you in love and sugar!


Frosted’s mission is to make people feel better and bring a smile to people’s faces – no matter how tired and hangry they are.

Deliverables

Brand Identity, Logo variations, Graphic elements, Website Design, Packaging.

Industry

Food, Health & wellness

Solution

I created a simple illustration of a wrapped doughnut and hot coffee cup to illustrate what Frosted is mostly famous for, that would then be used in the logo and in the brand pattern.

For the logo type, I used a rough, bold, retro font to mimic coffee stain

Colour palette

website design

Blooma

Blooma

Blooma is a flower shop run by a married couple who found each other through their shared love for the florist industry.

They wanted to fill in the gaps where other florists fell short, that’s why Blooma offers a selection of services for anyone wanting to spruce up their home, office or other spaces with the jewels of nature – flowers!

Customers can choose between stunning premade arrangements and bouquets, curate their own by mixing and matching, or leave it completely in the experts hands to make something custom.

Deliverables

Brand Identity, Logo variations, Graphic elements.

Industry

Homewares & Goods

Colour palette

The Sanctuary

The Sanctuary

Introducing The Sanctuary!  Your go to homeware store with unique pieces to turn your home into a sanctuary! Stocking the best decor pieces to furnish and complete your home.

Deliverables

Brand Identity, Packaging design, Website Design.

Industry

Homewares & Goods

website (hover to scroll)

The Tea Collective

The Tea Collective

The Tea Collective is an award-winning Australian boutique tea store. They provide artisan tea experiences and high end hand-blended teas.

Deliverables

Brand Pattern, Packaging design, Marketing Collateral.

Industry

Luxury tea blends

Gift box Packaging

I designed a pattern with thin curves to mimic the text orientation on their logo and their brand’s submark. I wanted to create a simple pattern that can be used throughout their packaging. I designed a side pattern that depicts different icons and illustrations that speaks to their brand message.

Gift Box Labels

I wanted to incorporate more borders and minimal illustrations and icons similar to the ones in the Gift box. Each collection label have different illustration illustrating the content of the gift box.

candle packaging

the lookbook

The Palms Villa

The Palms Villa

The Palms Villa is a luxurious private boutique hotel. Situated in the heart of Tanzania, Tanga, with stunning sea view and hidden between the majestic Peponi gardens of the Kwabada Forest park that are stretched behind the Villa, the Villa is a fusion of both traditional and modern Tanzanian and Italian culture.The original structure of the building was a colonial building which was then renovated to a luxurious modern villa, with interior styling that combines contemporary art, antiques and design.

Deliverables

Branding, Logo variations, Graphic elements, Photography style, Stationary. 

Industry

Hospitality

solution

My creative vision for this project was born from the memory of standing on a serene beach, surrounded by lush foliage. I aimed to craft a brand identity that would evoke that very essence—a place that welcomes with open arms, draped in tranquil hues, and adorned with meticulously curated amenities, each a testament to the art of hospitality and luxury.

the colour palette

Abbiocco

Abbiocco

Abbiocco (meaning: The feeling of drowsiness and satisfaction after a big meal) is the trendiest ice-cream shop in Italy! They are about to start selling their delicious ice-cream in supermarkets world-wide and think it’s time for a brand revamp.

Deliverables

Brand identity

Illustrations

Pint Packaging design

Industry

Food & Drink

solution

For the main logo, I customised a sans serif font to make it a little more curvy and added a smile at the bottom of the logo to portray just how yummy their ice creams are. You’ll see for that little smile in the logo submark too which unintentionally became more like the brand’s mascot.



For the packaging, you know those drowsy, unusual dreams you get when you take an afternoon nap after a satisfying meal? That’s what I depicted in the packaging. I had so much fun bringing my art style and branding together for this one!

The colour palette

Wrappers

Wrappers

Wrappers is a sustainable and recycled hijab brand. The goal of this brand design project was to create a branding that communicates the main values what the brand represents and to create a visually coherent feel for the brand.

Deliverables

Branding
Website Design

Industry

Fashion

Deeper meaning behind the design

I wanted to create a story for this brand. Wrappers makes hijabs from a versatile and sustainable raw material – Hemp, which uses way less water than cotton. They also support fair trade which means your money reaches the farmers and workers. They follow a direct trade policy where they invest in textile communities in developing countries to produce high quality sustainable hijabs. 

I customised the letter ‘w’ to mimic the scarf flipped over the shoulder. A sans serif font was used to make the brand appear more approachable & friendly.

The colour palette

Website Mockup (hover to scroll)

Bodies Adapt

Bodies Adapt

Bodies Adapt is a brand I recently rebranded. They decided to evolve Bodies Adapt into a brand embodying self-love. The owner strives to create a sense of awareness and appreciation of human bodies through the experience of art. They wanted a full rebrand to have a more mature look compared to the previous branding. We worked on the brand strategy, redesigned their logo suite, designed a couple of Instagram templates and brand pattern to be used in their packaging design.

Services

Branding

Industry

Designer/Creative

Deeper meaning

The logo consists of customised display and sans serif font, with warped and curved letters to depict body movement. We wanted the brand to be viewed as fun and groovy and as well as have a sophisticated feel. The logomark is an illustration of a heart organ with same curves and waves like in the logotype.