Benefits of letting brand strategy lead your branding
I dive into why strategy-led branding is the key to long-term success—and how skipping this step could be holding your business back. If you’ve ever felt like your brand isn’t quite connecting the way it should, this one’s for you.
The Real Reason People Aren’t Buying (And How to Fix It)
If people aren’t buying, it’s not because your product isn’t good—it’s because your branding, messaging, or marketing is missing key pieces.
A Budget-Friendly Branding Starter Pack for Small Biz Owners
Let’s face it – no matter how much we want to believe otherwise, people do judge a book by its cover. And when it comes to your business, that first impression matters. You want your brand to be memorable, polished, and professional enough to build trust right from the start. But how do you pull […]
Why Investing in Branding Is Worth It — Even in a Slow Economy
I know that when the economy takes a downturn, it’s natural to feel hesitant about investing in branding. You might think, “Maybe I should wait until things are more certain.” Trust me, I’ve been there too. But from my experience, holding off on branding efforts during these times can actually be more costly in the […]
How to build a Personal Brand in 2025
How do you build a personal brand in 2025 that’s authentic, impactful, and profitable? In this post, I’m sharing the biggest lessons I’ve learned from rebranding
How to get affordable custom packaging as a small business
Achieving beautiful & affordable custom packaging is totally doable. In this blog, I share some budget-friendly packaging trends.
How to create a purpose-driven brand that people love
Have you ever stopped to think about what really makes people fall in love with a brand? Honestly, it’s not just about the products or services they offer. It’s something much deeper.
Changes I’m making to my design business for 2024
How is it already 2024? It feels like just yesterday I decided to take my design business seriously. Last week during the holidays, I sat down with myself and wrote down my goals and wishes for 2024. I’m bringing some game-changing shifts to my business, and I’m super excited to share them with you! Who […]
Tips on How to Boost Sales on your Website
Unlock the secrets to boosting website conversions. Learn practical tips to enhance your website strategy to get better sales.
How to Talk about your Brand + Some Best examples
Struggling to sum up why your brand stands out in one sentence could be a red flag. This oversight might be draining your wallet. You’re investing in marketing, but if responses are lukewarm, your brand’s core message likely needs clarity. Here’s the deal: A complex core message confuses customers, leading to no clicks, no sales—nada! […]
